Statement on US-Kenya Trade Deal Involving Big Plastics

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We are disgusted by reports in the media that the United States of America is negotiating with the Kenyan government for a deal that would see Kenya become a dumping ground for big plastics.

As an organization on the forefront of fighting big plastics in Kenya, we see this a form of modern-day colonialism.

The adverse effects of plastic on the environment and human life are already known.

Already, we are fighting big consumer brands from the global North including the United States of America who are involved in corporate slavery and exploitation of poor women and children through sham recycling programs in Kenya.

We will not stay silent as big corporations and rich countries commit human rights crimes against the people of Kenya. We call on the Kenyan Government and our leaders to resist any illegal overtures from this criminal enterprise.

Betterman Simidi Musasia


Founder and Patron, and Former Chief Executive Officer

Clean Up Kenya



Betterman Simidi Musasia

Founder, Patron and Spokesperson, Former CEO

Betterman is a sustainable public sanitation advocate and a pollution control evangelist. In 2015, after becoming extremely tired of seeing all the trash in Kenyan neighborhoods and hearing the authorities fake promises to clear the mess, he sold his trucking business to establish Clean Up Kenya. Today, the organization is a leading national sustainable public sanitation advocacy brand. In September 2020, he stepped down as Clean Up Kenya Chief Executive Officer and currently serves as Founder and Patron.


Clean Up Kenya was established in 2015 to advocate for and promote sustainable public sanitation in Kenya. Since then we have become the de-facto national public sanitation advocacy brand. We are also experts in community mobilizing for cleanups. We have done numerous cleanups over the years, some of which have been attended by over 1000 volunteers on singular sites. These cleanups are meant to increase visibility on the problem of waste and it is therefore common to see our volunteers in bibs with one message, ‘Clean Up Kenya’. At the core of our work is honest and actual engagement in communities – not PR events. We also run advocacy campaigns holding duty bodies, consumer brands, green-washing NGOs, and other stakeholders to account for unsustainable public sanitation in Kenya and the global South. We receive no funding for our work but collaborate with others on projects.