Clean Up Kenya was established in July 2015 to advocate for and promote sustainable public sanitation in Kenya. When the project began, the focus was on the issues of solid waste management particularly on areas of weak behavioral interventions which are often manifested in littering and illegal dumping.

The scope of our work has gradually expanded to include issues such as gaps in public sanitation regulatory frameworks, inadequate investment in waste management infrastructure for both solid and liquid waste, improper management of commissioned dumpsites, the role of the private sector in solutions building, issues of extended producer responsibility and sanitation rights particularly for the urban poor.

In the last five years we have conducted several advocacy campaigns on the above issues which has reached millions of persons and inspired many positive actions across the country.

We have also run two flagship projects in several counties where thousands of citizens and hundreds of organizations have been reached. Among these is an environmental mentoring project targeting children under the age of thirteen which has directly impacted over 10,000 children with a multiplier effect on 20,000 more.

In April 2019, we launched the #CleanUpKenyaCoalition, the premier national coalition against pollution in Kenya. Three months after launch, the coalition had recruited over 2,500 members including students, private citizens, public leaders and several organizations including Strathmore University among others.

Our long term plan is to provide sustainability and sanitation services consultancy to governments, the private sector and the public and to expand our work across Africa. In 2018 we helped set up Litter Free Ghana and in 2019, Clean Up Uganda.

The project is led by its Founder and Patron, Betterman Simidi, with the help of a Trustee, Martin Mureithi, and Ruth Okinyo as a Advisory Council Chairperson. In 2023 a Youth Council led by Janet Chemitei and a Children Council led by Jada Neema were also created to mainstream the voices of youth and children in the organisation.