Betterman Simidi Musasia is an environmental impact leader with over 20 years of experience working on the continent of Africa


Betterman Simidi Musasia - Clean Up Kenya

Betterman Simidi Musasia is the Founder and Patron of Clean Up Kenya, a national public sanitation advocacy organization. He previously served as Clean Up Kenya’s first Chief Executive Officer (CEO) from 2015 to 2020. 

Betterman started Clean Up Kenya in 2015 after becoming ‘extremely tired’ of seeing all the trash in Kenyan urban neighborhoods and hearing the authorities’ fake promises to clear the mess. He sold his trucking business to establish Clean Up Kenya. Today, the organization is a leading national sustainable public sanitation advocacy brand.

In 2018, Betterman helped establish Litter-free Ghana, and in 2019, Clean Up Uganda. He is passionate about issues of sanitation rights for the urban poor and has been involved in many projects to raise awareness and mobilize action on waste management.

In 2022 Betterman was part of a team that designed and executed an international investigation into the secret trade of clothing waste from Europe to Kenya and unearthed that up to 200 forty-foot containers of clothing waste masquerading as second-hand clothing was brought into the country in 2021 from the EU and the UK. This investigation had press coverage from over 500 media outlets globally including El Pais (Spain), Deutsche Welle (Germany), The East African (Kenya), NTV Kenya (Kenya), New York Post (US), VOA (US), Russia Today (Russia), The Times (India), Euronews (France), Channel News Asia (Singapore), Radio France International (France) and Le Temps (Switzerland), among others, as a result of media agency AFP picking up the story. This has since led to a review of Extended Producer Regulations for textiles in the EU and quite recently a proposal was made by Sweden, Denmark, and France and supported by Austria and Finland to subject textile waste to the rules of the Basel Convention. This followed Betterman Musasia accompanying the Environment Minister for Sweden to Trashion Ground Zero along the Nairobi River to witness the devastating impact fashion is having in Kenya.

Professionally, Betterman is a public relations consultant and has run Bettermanpr Consultancy since 2007. He has consulted for organizations such as URTNA, Tapwak, LDS Charities, and The Church of Jesus Christ of Latter-day Saints, among others, overseeing projects in Kenya, Uganda, Rwanda, Malawi, Tanzania, and Ethiopia with work relations extending to other countries in Southern and Western Africa.

Betterman is very interested in community involvement. He has been a chairman of a public school since 2016 and has helped several schools in Kiambu County receive infrastructure support from donors, including over 3000 school furniture from LDS Charities. 

Over the last 20 years, he has helped organize hundreds of community projects not just in Kenya but also abroad. He is also passionate about issues of sanitation rights for the urban poor and frequently blogs about how these are exacerbated by government inaction and corporate greed.

The highlight of his career is meeting with Mr. Peter Thomson, the then 71st President of the United Nations General Assembly in 2017 at a round-table meeting for a small group of leaders in Nairobi to discuss the oceans agenda. In 2020, he met with Kenya’s Senate Speaker, Hon. Kenneth Lusaka to hand him a report on how drink corporations were working to slow down legislation to solve the plastic pollution issue. He has also met many business and political leaders including Members of Parliament, Governors, and Senators. 

In 2020 Betterman made a lifetime commitment to dedicate the remainder of his life and all his resources to fight for the people and the environment.